An SMM specialist creates, schedules, and manages content on social media platforms to increase brand awareness, engagement, and conversions.

Common platforms include Facebook, Instagram, LinkedIn, Twitter (X), TikTok, and Pinterest — depending on the business’s target audience.

Skills include content creation, copywriting, analytics, audience research, scheduling tools (like Buffer or Hootsuite), and basic graphic design.

Not necessarily. A degree in marketing or communications helps, but many succeed through hands-on experience, certifications, and a strong portfolio.